Thule sweden: a trademark of swedish innovation

Thule Sweden: A Trademark of Swedish Innovation

Swedish Companies have always been known for innovation, style, simplicity, and function. That is the trademark stamp of most Swedish companies that are globally known. Think of Ikea and its simple and affordable furniture store which has become the choice outlet for people who are moving into their first residences being it their homes, condominiums, dormitories or apartments. Ericsson is still a leader of cell phones so much so that it was bought by Sony and their partnerships have produced mobile phone products that take a sizeable chunk of the global market in that niche. Volvo has been a pioneer when it comes to car safety design. They were the first to put seat belts on their vehicles, air bags, and anti-locking brakes for all wheels. Although Volvo cars in the early 80’s were being ridiculed for their boxiness in car design, they did celebrate this condition by countering with stating that their cars were safe. Their unyielding commitment to safety has been emulated by other car manufacturers ever since and they are the car of choice when it comes to choosing cars because of its safety and reliability.

Another company that may not be well known outside of their niche is Thule. Thule is the leading and premium brand when it comes to Car Racks, Ski Carriers, Rooftop Boxes and Bikes mounts for cars whether it be roof or rear mounted. And within the last decade or so, thule has branched out into Snow chains, RV Accessories, Towing Systems and Organized Solutions. Thule is a company that essentially makes products better through long lasting intuitive designs, timeless aesthetics of outdoor products and of an outdoor lifestyle. It is probably the Swedish penchant for outdoor activities that led to the founding of this company. Sweden is known for its great and many camping sites during the summer and equally interesting and challenging ski slopes and cross country skiing areas in the winter. In looking at the designs made by the Thule company in their products, there is that signature Swedish style impressed on their wares: simple, functional, minimalist and yet long lasting. Such designs are made by engineers and designers collaborating on making products better by engineering them to be simple, as more complicated parts tend to complicate things, lightweight yet made of the sturdiest materials possible. If you are a weekend outdoors buff who likes to go places to mountain bike, kayak, ski or snow board, you would know the value of a thule product is.

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